Fundamentals of Digital Marketing

This course looks extensively at ways to use innovations in technology and the internet to advertise products and services. The student will be equipped with digital skills to harness the advent of Google Ads, Facebook ads and other digital advertising means. Once the skills have been acquired, the student would be able to set up accounts, manage marketing budgets, manage target audiences and control how ads are shown on sites. This is a great course for individuals and companies who want to take their business beyond local and traditional media forms of advertisement.