Fundamentals of Digital Marketing

Categories: Beginner
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About Course

Welcome to the “Fundamentals of Digital Marketing” course! This comprehensive program is designed to equip you with the essential skills and knowledge needed to excel in the dynamic world of digital marketing. Whether youโ€™re a beginner or looking to enhance your current skills, this course covers all the essentials required to provide a solid digital marketing foundation.

By the end of this course, you will:

Have a solid foundation in digital marketing principles.
Be able to create effective marketing strategies.
Gain practical experience by setting up and managing social media business pages.
Understand how to leverage AI to optimize your marketing efforts.
Be prepared to pursue a career in digital marketing with confidence.

Embark on this journey to become a proficient digital marketer and drive success for your business or career! ๐Ÿš€๐Ÿ“ˆ

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What Will You Learn?

  • Why Digital Marketing? - Overview, Background, Concepts & Terminologies
  • Learn the tools and techniques of Website Marketing(SEO, SEM)
  • Introduction to Social Media Marketing
  • Learn Growth techniques for customer acquisition
  • Measuring your marketing campaigns
  • Developing a Marketing Plan

Course Content

Chapter 1: Introduction to Digital Marketing(Overview)

  • Definition and Importance of Digital Marketing
  • An Overview of the Fundamentals
  • Quiz 1: XYZ Online Store
  • Essay Quiz(Case Study): XYZ Online Store

Chapter 2: Digital Marketing Over Traditional Marketing

Chapter 3: Common Objectives In Digital Marketing

Chapter 4: Terminologies In Digital Marketing

Chapter 5: Target Audience In Digital Marketing

Chapter 6: The Digital Marketing Funnel

Chapter 7: Messaging In Digital Marketing

Chapter 8: The Income Potential of a Digital Marketer

Project Assignment

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